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Is to have a dedicated, loyal, and engaged fanbase that actively supports and invests in your brand. Not only does that provide you with regular sales, but it also creates a community centered around your brand, products, and services. But what exactly is a brand community, and why is it an important environment to foster? In this article, we’ll answer those questions. What is a Brand Community? Why are Brand Communities Important? How to Build a Successful Brand Community Brand Community Examples Wrap Up What is a Brand Community.
A brand community is a collection of individuals who showcase brand loyalty by being emotionally invested in the brand. Not only are they regular customers who buy from your brand frequently, but they are also advocates who tell their families, friends, coworkers, and acquaintances ICTP Conference 2017 about your brand. They are also the people who read all your new content, follow your social accounts, and actively participate in your brand’s promotions and other activities. They share your content with others, leave reviews, and highly recommend your products or services.
Most importantly, they are the group that connects to your brand and genuinely enjoys seeing what your brand does. A community is a place where customers who connect emotionally to your brand come together to enjoy your brand.This gives them a literal community made up of other fans of your brand and your brand itself. Why are Brand Communities Important? The truth is that your community already exists.
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