Who talks about them shows them to others

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Behaviorally targeted ads are twice as effective as general ads. Using buyer personas in an email campaign improved the open rate x and click-through rate x. According to Mark W. Schaefer, personas are usually responsible for more than a company's sales. Buyers are more likely to purchase solutions from suppliers and manufacturers who personalize marketing to address specific business problems. To support the effectiveness of this marketing tool, it is worth citing two case studies:


The MarketingSherpa case study showed that buyer personas added the following value: an increase in the length of the visit, an increase in revenues generated by marketing, an increase in the OR rate of email messages, and an incre Argentina WhatsApp Number ase in the number of pages visited. Skytap, a self-service, cloud-based automation solutions provider, implemented a focused content marketing strategy and achieved the following results: more sales leads, an increase in organic search traffic, an increase in online leads, and an increase in North American website traffic.







Creating personas in a nutshell In general, the process of creating a persona is similar to our common thought experiment. You have to go all the way from a very broad and general view of market segments. At the very beginning you ask yourself very broad and general questions. Who are my potential customers? Who could use a given product group? Who is interested in issues surrounding this product group? and who doesn't know that they need them but still needs them? Then within these large groups you need to identify smaller groups of recipients with quite clear characteristics motivations and needs.