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That are reported by journalists, they are characterized by the fact that editors and journalists do not know the exact story until they write it on the morning of the editorial meeting. Articles that respond to change Breaking news that is written in the here and now, is unplanned, and cannot be predicted. " Link building will be brand building in 2020, " said Carrie Rose, co-founder and creative director of Rise at Seven . "SEOs will be responsible for link building and media placement to drive traffic and brand exposure. This is not just about links to help rank in search results." says Mr. Rose. “Current link building is brand-based and is not considered a brand-building activity.” According to Kaci Gillette, senior director of digital marketing at KoMarketing, "building a brand that people trust and want to do business with is essential." "Customers are getting smarter and more predictable in terms of marketing," Gillett said. “The more they trust you, the more they will share your content (links), the more they will talk about you (and your values), and the more they will buy your products (benefits).” It will be like this.” Trend 9: Focus on visibility, not just blue links In 2019, zero search results became a hot topic.
In 2020, the importance of SEO on search results screens will only increase. Chris Shepherd, founder of Zyppy, said addressing zero search results will be key. "More brand marketing will occur on Google rather than on your website," Shepherd says. “Smart marketers need to learn how to adapt and Belgium Phone Number Data gain an edge, and become more strategic about the information they display in snippets of search results.” "This also includes basic tactics to increase actual clicks relative to impressions, such as optimizing featured snippets, leveraging new schemas (e.g.
FAQs and HowTos), image optimization, and favicon optimization," Sheppard said. "Including." But "in 2020, you need to plan for more than just zero search results, you need to optimize for more than just blue links," Crum said. " The #1 position that appears under Featured Snippets and the Knowledge Graph is different than the #1 position without them, " Crum said. "Similarly, even if you're not number one, if you're listed under People Also Ask or Interesting Finds, you're not going to get a lot of traffic. This is because you will gain .” “We need to be more responsive to current search results, ranking higher in map packs, news, events, etc. and getting clicks from places other than traditional organic search results,” she adds.
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