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The sales force works individually and not as a cohesive team that knows precisely what the company needs to achieve its goals There is no visibility or sharing of information regarding contacts managed by salespeople; all the data is in their head or on their computer Sales activities are not associated with certain figures, the only statistics available is the turnover derived from contracts; there is no data regarding the closing rate, the length of the sales cycle, the conversion rate and the involvement of the lead in commercial communications When an opportunity is missed, we are not sure why, but we rely on.
The hypotheses of the salesperson who followed up the contact The company has a CRM system, but its cost is wedding photo editing service much higher than the benefits found and it is not used to 100% of its potential 2. Study of the solutions that a CRM software can offer the company Once the more or less problematic situation has been established, as we saw in the previous point, it is necessary to understand what a CRM can actually do to improve it. CRM software analytics Also in this case, we have identified the different areas of application. Management of commercial contacts through account based marketing to.
Increase interest in the company Lead nurturing activities to advance contacts along the purchasing process in a natural way Data-driven sales forecasting to understand which leads are closest to purchasing and how to finalize deals Sharing of information with better communication between the different departments that manage the processes (marketing, commercial, technical and pre-sales) Tracking of email campaigns to have control of which messages were sent to whom and with what results (interaction, contact request, content download) Centralized management and storage of content.
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