Last year we witnessed

Prisila

AdWords and other software to identify the most visited pages, time spent on each piece of content, number of abandoned pages, is no longer sufficient for a Lean Marketing manager because, once the user has abandoned the site, it will be almost impossible to reach or contact him again. Unless you leave us some reference data. content marketing . .jpg Here, Content Marketing . aims to create content for a specific purpose a take away that the user is encouraged to collect via a touchpoint. THE LEAN APPROACH TO CONTENT MARKETING What changes compared to the past? There is no longer a goal to reach . The most interesting aspect of Lean.

Marketing is to constantly challenge yourself towards excellence and continuous photo editing servies improvement approach takes on greater significance if we consider the information overload excess of content and information on the web to which the user is subjected every day. And this is what drives us to curate our content in the most effective way . The war for visibility is fought on the web and, however interesting and useful a piece of content may be, it won't matter if no one reads it. CONTENT MARKETING THE OBJECTIVES Over the years, various definitions of content marketing have been provided.



Despite some small differences, everyone seems to agree on two key aspects create valuable content , designed for a specific audience. write content to achieve goals. This means that the activity of filling page after web page just for the sake of it or to populate sites with little information will not lead to the desired results. The first objective of content marketing is to inform, suggest, provide solutions and answers to specific problems, and propose distinctive advantages over the competition. The second objective, obviously, is to sell. Hence the need to optimize efforts. Once we have identified our target audience , i.e. group of users or potential users, the questions we must ask ourselves are the following who does our audience consist of? What does he need?