Role and position of SEO in business growth strategy

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We update articles useful for SEO and inform you about seminars via email newsletter. please register. Register for email newsletter >> SEO is one of the most effective methods to increase traffic from search engines, increase the number of visitors to your website, and ultimately the number of customers. However, as the field related to SEO is becoming more and more complex and expanding, it is difficult for SEO personnel to handle everything alone. Therefore, one solution may be to create a team consisting of members with multiple areas of expertise. This time, we will introduce articles that cover a wide range of topics, from the role of SEO in growth strategy to building a team to implement the measures. The content reminds us of the importance of doing SEO within a business company. – SEO Japan SEO is probably one of the biggest tools you can use during the user acquisition phase as part of your growth strategy.

Some may prefer other frameworks such as AARRR (Acquisition, Activation, Retention, Referral, Revenue), but these frameworks are : It starts with "user acquisition". Get your customers to know about your products by visiting your website or app. And traffic from organic search is the single largest channel driving visits to websites India Phone Number and apps. Over the past few years, I've worked with various marketing and growth (SEO) teams, focusing on maximizing organic search traffic as much as possible. In this article, I would like to share what I learned from that experience. Article summary SEO team is a growth organization that generates traffic and exposure from organic search to accelerate business. Responsible for content/link/keyword research, website technical audits, content creation, PR/awareness/brand campaigns, etc. The best SEO teams are made up of people from across the organization (designers, content creators, SEOs, engineers, etc.).





They need tools, budgets, and support from management members. With this support, your SEO team can help you develop new products, run experiments, apply large datasets, and take other steps to accelerate your business. They also don't resort to old techniques like competing for links or creating low-quality content; instead, they help other teams expand their ideas and implement strategies to maximize organic search exposure. . table of contents The position of SEO in the overall growth strategy How does SEO contribute to growth? new customer Improving brand recognition and CLTV Improved visibility in natural search How to conduct an experiment? In other words, it's a matter of scale. What should be improved? What should I work on? Building an SEO team structure Growth hacking, growth marketing, brands, IT.