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The content you can draw on can take the form of blog articles, social media posts, PR documents, business proposals, case studies, analysis reports, etc. All the content you create on a daily basis can be interesting building blocks for creating a white paper that generates leads. Conduct interviews After having carried out this research work on the subject of your white paper, you can move on to the interviews with your experts stage. These could be internal experts, influencers, partners or customers. These interviews can help you find a lot of useful information to improve the quality of your white paper.
Be sure to frame these interview questions based on what you learned during your content Albania WhatsApp Number research. And above all, dont be afraid to ask a lot of questions, the more information you have, the more material you will have to work with to create your white paper. The content that is not retained can in any case be reused for a blog article, a video or even a podcast. Check content before publication Even though it seems obvious, it is important to thoroughly proofread your white paper before publication. Beyond the classic trio of syntax grammar spelling, it is important to check the consistency of your white paper. Is the common thread logical? It is advisable to have a third party who is not familiar with the subject read your white paper and note the points that struck them the most.
This is a great way to judge whether key messages will be easily remembered. Update the white paper regularly You have finished writing, well done! But its not over yet! Remember to regularly update your white papers with uptodate figures and statistics. If new interesting content has appeared on the subject covered, do not hesitate to take the opportunity to complete certain existing parts. With this, you will significantly increase the lifespan of your white paper and its effectiveness. Content presenting figures dated several years ago and less current issues will reduce the effectiveness of the conversion funnel. How to put your white paper online? Gathering the information and creating a compelling white paper is only half the battle. You now need to put it online in an attractive way to generate leads. And heres how to do it
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