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So, keep an open mind ways to blend SMS with your email marketing Hopefully, weve convinced you that merging SMS with your email marketing is a good idea Now, lets get into how you can merge the two channels to best effect. Play to the strengths of SMS The great thing about merging email and SMS is that each channel can do things that the other cant. When used together, they make a perfect campaign. The major strengths of SMS are its delivery speed and its exceptional open rates. As a fast and reliable channel, SMS is great for things like Building buzz about events Notifying about changes to service Sending delivery messages Sending passwords or password.
Reset links Sending discount codes Getting feedback Related Articles Unlocking the Algeria WhatsApp Number Secrets to Recruiting and Retaining Top Talent in Your Agency Top Security Issues for Marketing Professionals FractionalCMOs Dont Need to Be Scared of AI Next Page Here, for example, Adidas uses SMS to alert a customer about an impending delivery Image source And here, an airline uses SMS to alert a customer of a flight delay Image source What SMS is not great for is conveying a lot of information. Its also pretty basic when it comes to things like design, creative content, and so on.
For example, if you need your customer to absorb a lot of information quickly, you can combine SMS and email in a twopronged approach. Take advantage of the immediacy and high open rate of text by sending your customer an SMS asking them to check their email or maybe even linking them to the relevant information on your website Or, think of your SMS as a subject line. Use it to grab attention and draw people into your email. Then put all that creative, longform goodness into the email,
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