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By tracking the actions users take on your site or app - clicks, page views, form fills, and other activities involved in the digital product. Each can be customized to report on your team's KPIs and metrics. Product analytics tools capture data by tracking user actions. Here are examples of the features of the product analysis tool: 1- Referral analysis: Analysis of customer touchpoints that led to a purchase. 2- Funnel: Mapping the customer journey through the buyer stages that leads to understanding the friction points. 3- Conversion analysis: Evaluating the required conversion actions or detecting withdrawal. 4- Segmentation: Divide users into groups based on demographics, behavior, and more to view deeper insights. 5- Group analysis: measuring behavioral patterns over time by separating users into interconnected groups or groups. 6- Growth analysis: Examining the customer churn rate in an attempt to understand the reasons for customer departure.
Retention analysis: Understanding the factors that attract customers to stay, unlike churn analysis. Product analysis tools help companies segment and better understand their user base according to different attributes. It also helps you understato phone number database learn from their user data and innovate to create winning products. Mixpanel offers a variety of solutions to help measure and forecast customer usage across their needs. Amplitude -4 Amplitude is a product analysis tool that helps product teams understand customers while continually providing insight to ensure proactive retention. Amplitude offers a variety of visualizations and data tracking options that can track high-level KPIs down to granular metrics. 5- Pendo Pendo is a product analysis and certification platform.
Pendo captures both quantitative insights, live customer feedback, and overall product metrics across web and mobile apps. 6- Heap Heap is a produg of products and services offered in the market, and their position in it in terms of quantity versus quality. 4- Marketing strategy It is not possible to enter the market without effective marketing strategies and plans, so you have to ask yourself: What marketing plans and strategies is the competitor using? Analyzing competitors in marketing provides you with several types of marketing forms that guarantee success. You can do this by looking at competitors’ websites, social media networks, event sponsorships, search engines, and their marketing campaigns. 5- Contrast Your competitors are not the same, but there are fundamental differences between each competitor, so it is important to know what distinguishes one competitor from another, what features are available in their products, and what is the difference between your company and them.
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