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Virtual fairs 2 Just think of the possibility for every visitor to the fair to have by default upon entry to the fair a personal wallet into which to upload brochures and information of any kind. And, mind you, it's not just about the convenience of not having to carry around shopping bags with paper flyers for all the pavilions: it means having data just a click away and being able to archive it in a truly useful way. What companies need for a change of mentality.
It is therefore necessary for companies first of all to change their mentality - the contents to be created must be thought of as increasingly usable even remotely, but from a user friendly perspective that goes well beyond the simple list Job Function Email List of information: the watchword must be "experience" - also through the use of NFTs : Non-fungible tokens will certainly be at the center of part of the exchanges at trade fairs in the Metaverse.
As happens in some recreational places of virtual universes, they will be used as an entrance ticket. How much does it cost to invest in virtual fairs? It is impossible not to reflect on the costs that these new strategies will bring with them. So what to do? Without a doubt , focus on investments that go in a new marketing direction. In a direction that is at times visionary. Because if it is true that virtual fairs will not completely replace traditional ones.
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發表於 17:00:06