Ethically produced products are in high demand.

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Gen Xers are now juggling child care, homeownership, and reaching the peak of their careers. Think of the 40-year-old who went to high school in the 80’s and hated the first Bush era, and is now working in green energy and has little kids to contend with. This generation remembers how video killed the radio star and are more pessimistic about having enough money to retire.Gen Xers are busy! They’re dealing with children, paying mortgages and tuition, and working a LOT. Turns out, they’re also on online—more than 80% of this generation reports that they are on Facebook, MySpace (what?!) and Twitter. They are more on par with technology adoption and use with millennials, and are more likely to be politically loyal throughout their lives than either of the other generations.  

Gen Xers claim to be the most dedicated to lists while shopping, but also fessed up to making the Greece WhatsApp Number Data most unplanned purchases on their shopping excursions. This generation is our true hybrid when it comes to marketing. They grew up without the online shopping experience, so they still enjoy a trip in-store, but have fully embraced online shopping as well.5 Tips for Marketing to Generation X1. Everyone Loves CouponsGen Xers were just gaining momentum in the workforce when Great Recession hit. They don’t think they can rely on Social Security after retirement. Gen Xers are saving up for college, home ownership, starting a business, and retirement—which leads me to…COUPONS.





Personally, I think Blue Apron and Plated do a great job with this, while offering a product that would make Gen Xers’ lives easier.Though email marketing seems to be old news, it is still the best way to communicate with Generation X. This generation is already plugged into Outlook constantly for work and updates from family, it’s natural that they would react positively to retail emails. Not to mention they are checking email at work, at home, on tablets and iPhones and desktops.Generational Marketing Messaging2. Be a Goody-Two-ShoesAs Erin mentioned in her post about marketing to millennials, do-good brands have seen an upsurge—organic.