Following the aforementioned ruling, the Austrian Guarantor recently declared the use of Google Analytics illegal for violation of the rules of Regulation (EU) 2016/679 on cross-border transfers, as in this case a website had exported user data to the USA such as IP addresses and unique IDs stored in cookies.The French Guarantor (CNIL) also issued a ruling in February 2022 declaring Google Analytics not compliant with European data protection regulations.At this point it seems clear that other European countries will soon follow this path.
Therefore, in the wake of France and Austria, the Italian Guarantor highlighted Bolivia WhatsApp Number the possibility for US government authorities and intelligence agencies to access personal data transferred without the necessary guarantees, noting in this regard that, in light of the indications provided by the EDPB (Recommendation no. 1/2020 of 18 June 2021), the measures integrating the transfer tools adopted by level of protection of users' personal data .Google Analytics must be removed from the siteThe question arises naturally: what to do? Should I remove Google Analytics from the site.
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The Authority has called to the attention of all Italian managers of websites, public and private, the illegality of transfers made to the United States through Google tools and therefore, also in consideration of the numerous reports and questions that are being received the Office invited all data controllers to verify the compliance of the methods of use of cookies and other tracking tools used on their websites , with particular attention to Google Analytics and other similar services, with the legislation on protection of personal data.
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