A fear that overwhelms modern marketers
Taking advantage of a special date on the calendar, such as the “world day of the fight against AIDS”, a tribute is held on Decemberof each year and which affectsmillion people around the world and of which the brand created an identity so that sex could be talked about safely on each digital channel, thanks to the use of condoms, symbolically avoiding any infection in sexual conversations. Without a doubt, it is a great idea that took advantage of a key day and emojis, to create a campaign that achieved an impact that went viral on social networks worldwide.Watch their campaign video here Tips for using emojis correctly One of HT Lists the most common mistakes made by brand community managers is that in the desire to create more dynamic and entertaining content that helps increase the number of content, they make the serious mistake of using the wrong emojis, thinking that for the fun nature they have, you will forget the message you want to convey and they forget that emojis have more potential than you think and that although they can successfully complement content, they can also contradict it or lose the clarity of the message.
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This call is for community managers: remember that it is not you who are talking, it is the brands, so do not damage the reputation by using emojis that have nothing to do with the context, nor do you damage your reputation, since you can lose your job . A fear that overwhelms modern marketers is their misuse, so we invite you to stay up to date with their use and meanings. For that we recommend “ emojipedia ”, if that is how you read “emojipedia”, because even an encyclopedia had to create those “faces”, which are not only limited to expressing feelings, but also daily actions; sports, social, cultural, material and even gastronomic.
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